In 1516, Sir Thomas More coined the word "Utopia". Compounded from the Greek words for "not" (ou) and "place" (topos), Utopia means "no place" or "nowhere". Daddy believes, however, that utopia does in fact exist, but not within the lifestyle choices provided by the dominant culture's images of personal fulfillment and class hegemony through consumption. Contained within the word "nowhere" are the words "here" and "now", and within the "here and now", we believe, lies utopia.

The popular conception of utopia is influenced by organized religion's depiction of a heaven here on earth; a distant place in the future, always just out of reach. On the other hand, consumer culture presents utopia as something attainable now, however temporary, yet still existing outside of ourselves. Images of the capitalist utopia are available via the television programs projected in our homes as well as through the advertisements that surround the programing. Their utopia is disposable in nature, and lasts only as long as the programing, or product, itself. The capitalist utopia is something that is meant to be acquired and consumed over and over again.