The word “revolution” has been made banal by the advertising and technology industries. Each new disposable diaper or flashing widget that allows you to consume products while gawking at your computer screen is heralded as a milestone in human development. Since advertising and corporations have appropriated the language of liberation and turned liberation into a consumed event, we could appropriate their language and describe what we are proposing as a “restructuring” of society. Or perhaps a “down sizing” of intransigent government and corporate oligarchies. Maybe what we are performing is a “hostile takeover” of our own everyday lives. Instead of kowtowing to the will of Viagra-addled marketers and Madison Avenue hacks; we've decided to take the language of liberation, back.

Like the brave Stonewall revelers who fought their oppressors in the streets of New York City, and started the “Gay” movement; we are commandeering the language and its popular usage to fit our own purposes as well. To the ice cream social-ites of the rabid right, the homosexual community ruined a perfectly good word when they hijacked the term “gay” to describe their “abhorrent and godless” lifestyle. Likewise we will force connotations of abhorrent behavior and godlessness to accompany the term “revolution”.

In the new popular idiom, the word revolution will evoke images of sweaty protesters packed too tightly in city streets. It will evoke the pungent odors of tear gas and adrenaline mixed with hints of petchouli oil and clove. It will evoke dreams of a perennial white Christmas where the glint of glass shards from the shattered windows of looted corporate boutiques will blanket sidewalks like a crisp crystalline snow.

We will affix a modifier to the word “revolution” In order to distinguish our brand of radical change from the muddle of petite revolutions that the culture industry inflicts upon us daily. We will call our revolution “Real Revolution!”